LinkedIn and IMS Internet Media Services announce commercial partnership in Latin America

Buenos Aires, August 4, 2014 – LinkedIn and IMS Internet Media Services (IMS), a leading digital marketing and communications company in Latin America, announced today the start of an exclusive commercial partnership in Spanish-speaking countries in the region. Under the agreement, IMS will manage the suite of advertising products of the renowned social media of professional contacts, as well as engagement with local companies and agencies.

The main objective of the partnership between LinkedIn and IMS is expand its operations through the expansion of services and products offered in different countries in the region and provide the best solutions the network offers to promote an effective cooperation between companies and professionals.

“LinkedIn continues its global growth process and Latin America is a very important market for us, and that’s why we need a strategic partner to enable us to meet our goals. We are confident that the IMS’ experience in the segment, along with the solutions that LinkedIn offers, will allow us to maintain our pace of expansion”, said Osvaldo Barbosa de Oliveira, General Director for Latin America, LinkedIn.

“For IMS, this is an opportunity to work the advertising suite of LinkedIn, the largest professional network in the world, adding thus more value to our customers: over 450 brands and agencies in Latin America, across 12 different countries”, commented the CEO, Partner and Founder of IMS, Gastón Taratuta. “We have partnerships that offer the best vehicles for brands to engage with the Latin American audience. The LinkedIn complements our offering with the best offers of the Silicon Valley to the regional market”, he said.

Currently, LinkedIn is the largest professional social network in the world, with over 300 million users across the globe, with over 40 million in Latin America. With this partnership, we aim at expanding the network advertising tools to new markets in a more personal way with customers, based on IMS’ experience, which operates as a gateway to the Latin American markets, with dedicated teams in each country responsible not only for marketing but also for training and after-sales services.

About LinkedIn

Founded in 2003, LinkedIn connects professionals from around the world to make them more productive and successful. With 300 million users globally, including Fortune 500’s corporate executives, LinkedIn is the world’s largest professional network on the Internet. The company has diversified business models, with income from hiring solutions, advertising sales and member subscriptions. LinkedIn is headquartered in Silicon Valley and it has offices throughout the world.

About IMS

IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with dynamic business to expand its activities in Latin America. IMS works to help brands reach high levels of commitment and growth in the region through a unique ecosystem of business associations, creative solutions and media management, investment and content services, providing consistent results-oriented solutions.

Leading brands such as Apple, Twitter, Waze, LinkedIn, Foursquare, Spotify and Crackle have exclusive partnerships with IMS to strengthen their presence in Latin America.

IMS holds close relationship with hundreds of brands and agencies throughout the region, a diverse market in which the experience of its employees is disseminated. IMS is headquartered in Miami and has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Uruguay and Ecuador.

For more information, please, visit: www.imscorporate.com or follow @IMSCorp

Media Contact at LinkedIn: 

Misael García
Edelman México
5350 1500, ext. 5969
misael.garcia@edelman.com

Media contact at IMS Internet Media Services:

Diana Silva Franco
+54 911 47857007 ext.119
dsilva@www.imscorporate.com