Internet Media Services

Our Team

Gastón Taratuta

Founder

Gastón Taratuta offers his expertise in media, marketing and digital technology for the creation of solutions for global clients that want to develop their businesses throughout Latin America. Renowned expert in the digital marketing world, he was the President of International Operations for Universo Online in Miami, the largest ISP and web content company in Brazil. On Feb. 5, 2005, he founded IMS Internet Media Services (IMS), the largest digital marketing and media company today.

Gastón earned a Bachelor’s degree in Marketing from Fundación Altos Estudios en Buenos Aires, and a Bachelor’s degree as well as a Master’s in Business Administration from Florida International University. He is based in IMS Miami.

Our Team

Ignacio Vidaguren

Partner & CEO

As CEO, Ignacio is responsible for overseeing the daily operations and development of new income opportunities for the Company. Ignacio joined IMS after having worked for eleven years at MercadoLibre, the only Latin America publicly held company in NASDAQ. He held various executive positions in the areas of sales, marketing, and business development. Prior to that, he had worked for McKinsey and Co.

Ignacio has an MBA from the Stanford Graduate School of Business, and two undergraduate degrees, both summa cum laude – Business Administration and Public Accounting from PUC-Argentina. He is based in IMS Miami.

Our Team

Mariano Román

Partner & Chief Trade Officer

Mariano has twenty years of experience in leading media agencies such as Universal McCann, Agulla & Baccetti (Lowe) and, more recently, MediaCom, where he was the CEO for Latin America. Mariano’s experience in key customer development and growing presence in Latin America includes working with global brands such as Citibank, Danone, MasterCard, Renault, Levi’s, General Motors, and so forth. Mariano obtained his degree in Business Administration from PUC-Argentina, and he has been invited to lecture in various marketing and advertising courses in Latin America, USA and Europe. Mariano carries out his activities from the IMS offices in Miami.

Our Team

Bruno Libonatti

Partner & VP Offline Media

Bruno is a partner and Offline Media VP at IMS. He was responsible for opening IMS offices in Uruguay in 2007, where most of the IMS Offline team is currently located. In addition to managing this team, Bruno manages IMS publisher contracts and develops new businesses with media agencies throughout Latin America. Previously, Bruno had worked as a Business Development Manager at UOL, where he was in charge of developing online strategies for the Latin American market. He also worked at Oki Latin American Divisions, a global VOIP company, where he was responsible for distribution channels in Mexico and other Latin American markets. Bruno obtained a degree from the University of the Republic in Uruguay and is based in IMS Miami.

Our Team

Juan Manuel Ruiz 

Partner & CFO

Juan Manuel has been in charge of developing and applying IMS financial management strategy, contributing to the achievement of our goals. Juan Manuel came to the Company after a long and remarkable career in prominent companies such as UOL International, Telmex, Claro, Personal and Ernst and Young. He has an MBA from the IAE Business School, the Management and Business School of Austral University in Argentina, and a Bachelor’s degree in Business Administration from the University of Belgrano in Argentina. He also has taken post-graduate courses at Harvard Business School and Wharton Business School. He works at the IMS offices in Buenos Aires.

Our Team

Maria Fernanda Zuloaga 

Sr. Global Marketing & Product Director

With over 15 years of experience in communication strategy & marketing, previously to joining IMS, Maria Fernanda was Media & Connections Manager at Coca-Cola Argentina. She was responsible for end to end communication strategy and media buying for the complete local portfolio, that includes more than 16 brands. Previously, she spent 4 years at Coca-Cola Brazil and was part of the first Real-Time Marketing Global Team, leading prominent projects such as FIFA World Cup 2014 and 2016 Olympics. Formerly, she also worked at Clarin (Grupo agea), Wunderman for DIAGEO regional account, NOKIA networks, and UOL Sinectis.

Our Team

Cristian Cores 

SVP Sales LatAm

Cristian Cores is SVP Sales LatAm at IMS since April 2019, as such he is responsible for the sales and operations teams in the region and accountable for the overall performance in revenue and bottom line for the sales organization. He joined IMS in 2017 as VP Partner Manager for Twitter leading the Twitter teams. Previously, he was Director for the Branding business at Facebook Argentina, responsible for the CPG, Automotive, Technology, Telecommunications, Media and Entertainment and Government business.

Cristian has a 15-year career in Marketing at Unilever and Coca-Cola where he has performed in various local, regional and global roles. He holds an academic degree in Business Administration at the University of San Andres where he also held a Postgraduate Diploma in Digital Business (MIND) and then an MBA from IAE Argentina. In addition, Cristian is a professor at the University of San Andres where he directs the program of Business Strategy in Social Media that is part of the Master in Business Technology and Communication.

Our Team

Pamela Chavarría Simpson 

Business Development Director

Pamela has formed part of IMS since 2009 playing a key role in corporate development, as well as positioning IMS in the region. She also managed the digital advertising for Netflix Latin America. Pamela currently leads all new business opportunities for the Latin American market and is responsible for the negotiation and execution of new partnerships both internally within the company as well as the launch in each market. She led the negotiation of the exclusive representation of Tik Tok in Spain and ABM in Latin America. She also manages the IMS business in Central America.

Pamela holds a bachelor’s degree in advertising and psychology, as well as an MBA from Babson College.